"Opinion Leaders and Product Variety," with Dmitri Kuksov (2019), Marketing Science, 38(5), 812-834.
"When Showrooming Increases Retailer Profit," with Dmitri Kuksov (2018), Journal of Marketing Research, 55(4), 459-473.
"Market Power vs. Service as a Driver of Retail Profitability" (with Dmitri Kuksov)
"Get Your Hashtag Trending - The Promoted Trends on Twitter" (with Ram C. Rao)
"Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from Digital Publishing Industry" (with Xiaolin Li and Ying Xie, under major revision at Marketing Science)
"Scalpers: When 'How Many' Is the Question" (with Dmitri Kuksov)