+1 (469) 500 8805

The University of Texas at Dallas
Naveen Jindal School of Management
800 West Campbell Road, SM32
Richardson, TX 75080-3021

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Publication

  • Dmitri Kuksov and Chenxi Liao (2019) "Opinion Leaders and Product Variety," Marketing Science, forthcoming

  • Dmitri Kuksov and Chenxi Liao (2018) "When Showrooming Increases Retailer Profit," Journal of Marketing Research, 55(4), 459-473.

Work in Progress

  • "Market Power vs. Service as a Driver of Retail Profitability" (with Dmitri Kuksov)

  • "Get Your Hashtag Trending - The Promoted Trends on Twitter" (with Ram C. Rao)

Working Papers

  • "Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from Digital Publishing Industry" (with Xiaolin Li and Ying Xie, under review at Marketing Science)

  • "Scalpers: When 'How Many' Is the Question" (with Dmitri Kuksov)