"Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from Digital Publishing Industry," with Xiaolin Li and Ying Xie (2020), Marketing Science, forthcoming
"Opinion Leaders and Product Variety," with Dmitri Kuksov (2019), Marketing Science, 38(5), 812-834.
Media: article on China Business Knowledge, video on YouTube
"When Showrooming Increases Retailer Profit," with Dmitri Kuksov (2018), Journal of Marketing Research, 55(4), 459-473.
"Market Power vs. Service as a Driver of Retail Profitability" (with Dmitri Kuksov)
"Get Your Hashtag Trending - The Promoted Trends on Twitter" (with Ram C. Rao)
"Scalpers: When 'How Many' Is the Question" (with Dmitri Kuksov, under review at Marketing Science)